The VW Beetle Page
The Volkswagen Car Company looked to produce a small economy car that was dependable and affordable for everyone. And they were successful with the introduction of the Volkswagen Beetle, also known as the Volkswagen Bug.
The VW Beetle was born in 1938 in Germany and despite its small size; the VW Beetle was actually larger than many of the European cars of the time. The car was designed to be durable and also be able to travel at a high speed on the Autobahn in Germany. The car was known as the Kafer, which is German for Beetle, which is what the English called the car.
Despite starting production in 1938, World War II hampered the production and distribution of the car. However, after the end of World War II and the fall of Nazi Germany, the car manufacturer started to mass produce the Beetle. The VW Beetle, or the people’s car, started to appear throughout Europe and even started to appear in the United States.
In the 1960’s and 1970’s the VW Beetle was heavily marketed in the United States. The Volkswagen Company started to promote the car’s dependability and sturdiness. The campaign was successful, as the simply designed, but very reliable, Volkswagen Beetle was one of the fastest growing car lines. By the time the car stopped production in 2003; over 21 million VW Beetles were sold, making it the highest total for any one single car design.
In addition to being featured in a series of television and radio commercials as being a dependable car, the Beetle also became a star on the silver screen. VW Beetles started to show up in movies, including the popular “Herbie” series. In the Herbie movies, a white VW Beetle starred as a car that had a mind of its own, and it was featured in several popular movies in the 1970’s and 80’s.
However, by the late 70’s the competition in the car industry was very tough, and the simple design of the Beetle could not compete with the newer cars. The sales continued to decline until the final Beetle Bug was produced in July 2003.
While the Volkswagen Beetle has stopped production, and they are rarely seen on the road any longer, it is a car that will be remembered for its reliability and affordability. The Beetle was the highest selling auto make in history, and despite its small size, its big heart will be fondly remembered.
To understand the workings of the Volkswagen Beetle, we have collected a number of resources for your enjoyment:
- New Volkswagen Parts
- History of the VW Beetle
- History of the People’s Car
- History of the Beetle
- VW Beetle – Smithsonian Institute Exhibit
- The Herbie Project
- Volkswagen History
- VW Beetle Pictures
- VW Beetle Reviews
- New VW Beetle
- The Story of the Beetle
- Classic VW Beetle Ads
- VW Beetle – Top Ad Campaign of the Century
- Classic Beetle TV Commercial
- VW Bug Commercial
- Video VW Bug Commercial
- Classic Beetle
- VW Beetle Wiki
- Volkswagen Beetle
- VW Club of America
- Vintage Volkswagens
- Herbie, the Love Bug
Written By: Edson Farnell | Email |